What training is required for new team members at Graeter's?

New team members at Graeter's are required to undergo comprehensive customer service and product knowledge training because this training equips them with the essential skills needed to effectively engage with customers, understand the products they are selling, and provide an excellent overall experience. This focus on customer service is crucial in ensuring that employees can address customer inquiries, handle concerns, and promote brand loyalty.

Additionally, product knowledge is vital since team members need to be well-versed in the various flavors and offerings of Graeter's, allowing them to make informed recommendations and enhance the customer experience. This foundational training sets the stage for creating a strong connection between the brand and its customers, which is key to Graeter's mission and success.

Understanding the importance of these skills helps reinforce why comprehensive training in both customer service and product knowledge is necessary for new team members.